Jefferson Street Inn sets tone, sponsoring outdoor recreation non-profit

Jefferson Street Inn sets tone, sponsoring outdoor recreation non-profit  

WAUSAU - Jefferson Street Inn once again is leading the pack to bring vibrancy into downtown Wausau.  In 2005, Jefferson Street Inn opened, with large downtown developments such as Dudley Tower (2007) and 400 Block band shell (2011) following suit.  Now Jefferson Street Inn has partnered as one of IRONBULL’s first sponsors.  Like the Jefferson Street Inn, IRONBULL also wants big things for Central Wisconsin. 

IRONBULL was founded in 2018 as a non-profit with the desire to promote outdoor recreation in Central Wisconsin with the plans to hold epic races and donate revenues back into the community.  IRONBULL specifically wants to showcase the outdoor recreation opportunities Central Wisconsin already has.  These events wouldn’t just attract racers, but spectators as well.  IRONBULL plans to include weekend long festivals to accompany the events including a health and wellness expo.

William Bertram, IRONBULL’s Director of Marketing, was blown away by Jefferson Street Inn’s generosity.  He remarked, “Jefferson Street Inn, as well as all six of local foundations that have backed us, has set the tone.  These supporters recognize what the IRONBULL brand can bring to our community.”

Melissa Kaeding, Jefferson Street Inn’s Director of Sales, saw the potential for IRONBULL for downtown Wausau.  “We see supporting IRONBULL can yield huge dividends for our community in the long haul,” added Kaeding.

Wausau is unique with great outdoor recreation starting in the heart of downtown Wausau.  As a result, many of IRONBULL’s events will be held in downtown Wausau, which includes IRONBULL Ultra Trail 50k/15k held on October 5, 2019, and the Red Granite Gravel Grinder bike race held October 19, 2019.  With the proximity of Jefferson Street Inn to the 400 Block, where both of these races end, racers, spectators, and volunteers can walk to the event, supporting IRONBULL’s green initiative.

IRONBULL™ is a non-profit 501(c)(3) extreme off-road race organization that develops, hosts and sponsors extreme racing venues: ultra-marathons, off-road triathlons, gravel and downhill mountain bike races, adventure races and paddling events.

Jefferson Street Inn is a boutique hotel offering 100 guestrooms and banquet and meeting rooms accommodating up to 400 people in the heart of downtown Wausau. Just steps away from the historic Washington Square shopping center, Grand Theater, Wausau Museum of Contemporary Art and more.  Guests enjoy complimentary breakfast and shuttles for those flying in.  Jefferson Street in is a premier boutique hotel, earning multiple Certificate of Excellence awards from and a Travel Green Wisconsin certification.

Contact Information:

Andrea Larson – Executive Director
200 Washington Street, Suite 200
PO Box 957
Wausau, WI 54402-0957


Jefferson Street Inn
201 Jefferson Street
Wausau, WI 54403