Xtreme Sports Capital of the USA
IRONBULL plans to capitalize on the highest, the hardest, and the toughest extreme outdoor playground for adrenaline sports junkies in the Midwest.
The Wausau region is a premier, year-round destination for Midwesterners who want to enjoy their free time in the great outdoors. Well-deserved, the area has earned a reputation as a mecca for thrill-seeking, adrenaline-pumping outdoor sports junkies. The community rivals the likes of Bend, OR, Durango, CO, and Santa Fe, NM for its downhill skiing and snowboarding, urban whitewater kayaking, off-road biking, hiking, and mountain biking.
Jon Roberts, Managing Partner of TIP Strategies, an economic development consultant summed it up best, “Our recommendation is to develop a brand strategy that positions the Wausau region as the ‘Xtreme Sports Capital’ to capitalize on the area’s multitude of outdoor recreation and extreme sports assets.”
Home to the Midwest’s highest downhill ski venue, Rib Mountain State Park is the place to visit. Its roots trace back to the famous 10th Mountain Alpine Division that trained on Granite Peak ski hill and served in the Italian Alps during World War II. Currently, the ski hill services 75 runs and a terrain park system referred to as the ‘Best in the Midwest.’ The mountain is striped with beautiful hiking and snowshoe trails.
In the warmer seasons, the Wausau region is home to several of the best mountain bike trail systems in Wisconsin. The Sylvan downhill mountain bike course ranges from tough to downright extreme! The summer season in downtown Wausau provides the only urban whitewater kayaking course in the Great Lake States.
That being said, the heart of the bull clearly beats strong in Marathon County’s greater Wausau area, beckoning the adventurous, the thrill-seeker, the adrenaline pusher to the Xtreme Sports Capital of the USA™.
IRONBULL™ is a non-profit 501(c)(3) extreme off-road race organization that develops, hosts and sponsors extreme racing venues: ultra-marathons, off-road triathlons, gravel and downhill mountain bike races, adventure races and paddling events.
Andrea Larson – Executive Director
200 Washington Street, Suite 200
PO Box 957
Wausau, WI 54402-0957