The IRONBULL™ is a 501(c)(3) non-profit corporation that hosts extreme endurance, running, paddling, biking, adventure, cross-country skiing and snowshoeing races. Central Wisconsin is home to a young and growing community of extreme sports enthusiasts, where active and healthy living is an integral part of who they are and competition is a way of life.
Be at the leading edge of promoting and supporting emerging extreme sports.
Invest in sporting venues and facilities that promote the extreme element of a sport.
Support clubs and organizations that promote activities associated with extreme sports, whether the activities are based in or outdoors.
Coordinate with other organizations to create a calendar of sporting events in central Wisconsin that leverage existing and future recreational assets in the area.
Races act as a lifestyle magnet for millennials to live and work in Central Wisconsin.
Rebrand Wausau as the Xtreme Sports Capital™ of the USA.